The "Passion Economy" as coined by Li Jin makes it easier for people to monetize their individuality through unique, creative work. This comes with a host of benefits, not the least of which is the emergence of new markets, a feeling of autonomy, and intrinsic satisfaction. To work through this and more, James Currier is joined by Li Jin herself -- former investment partner at A16Z, now Founder and Managing Partner at Atelier. They discuss how NFTs are changing the economics of the Creator Economy, what happens when everyone has to be a marketer, and how they look for ways to make platform participants into platform owners. Read the NFX Essay here - https://www.nfx.com/post/li-jin-passion-attention-economy/